TikTok
O TikTok has become the most popular short video platform in the world and has recently surpassed Facebook in the world ranking of social media downloads worldwide.
This feat marks the first defeat for Facebook since this ranking began to be organized in 2018 by Nikkeu Asia, an economic daily that circulates in Japan.
It should be noted that the popularity of TikTok has been worked on in recent years by ByteDance, a Chinese technology company, which decided to internationalize the short video application in 2017.
In this article we will talk more about this fact and explain more about the concept of this platform.
TikTok's growth outpaces Facebook's
Facebook is still the most popular social network in the world, it features security and online tools that are already known to most social network users.
However, Facebook has lost other levels of popularity to Instagram and WhatsApp, but Insta and Zap belong to the Facebook company, until then any defeat was at home.
Now the environment is changing. The most accessed short video platform in Asia is conquering the West, especially Brazilians. And in addition to having surpassed Facebook in number of downloads, it also surpassed WhatsApp, Instagram and Messenger, all three applications belonging to the Facebook company.
In this way, we have a monopoly of social networks being threatened by a technological emerging from China.
We are not cheering for or against any of the applications, but it is important to analyze changes in the habits of content consumers on social networks and, at the same time, verify that new competition tends to be favorable for fixed and mobile internet users, reducing the strength of any social media monopoly on user data.
Recently, different social and political interest groups began to abandon WhatsApp for not believing in Facebook's sharing policy, choosing Telegram as a replacement, as the Russian competitor of zap allows other functions such as adjusting settings to delete messages later. of a specified period.
What is TikTok?
We are referring to one of the most popular and emerging apps for viewing and posting short videos. It is available for Android and iOS.
It allows user to view, comment, like and share videos, mostly the videos are funny, musical and attractive.
When we talk about attractive videos, we mean snippets of people dancing in a funny way or choreography performed by beautiful women dressed only in a bikini.
However, the content of the videos, in recent months, has become more diversified with the transmission of excerpts from political debates, news, information about the covid and reflections by important thinkers such as Pondé and Cortela.
How to use?
This platform created in China is consolidating itself as an important social network for short videos lasting between 15 and 60 seconds, allowing one user to follow the other and share.
Conclusion
In addition to Facebook, TikTok still competes with other applications considered to be direct competitors such as Kwai and Triller, which have a very similar format for serving short videos. However, surpassing Facebook already puts the Chinese platform in the spotlight in the app market.
