Imagine a car where urban mobility and everyday routines are possibly comfortable. That day has come.
We talk a lot about how the future of mobility is electric, autonomous, in short, it is super technological; but that's not all, I think that especially with us, the trend of the future is that cars are also very much linked to well-being, lifestyle and comfort; and car manufacturers are already keeping an eye on this, and are bringing a series of innovations, and we will talk all about it for you in this topic.
Cars now have a whole new focus on convenience, and to give you a more concrete example so that you can better understand this, AUDI announced a concept car for megacities in China. What's different about this car? Why is it designed for megacities? What do megacities usually have? Lots of traffic!
And everyone is tired of going through traffic, then going to the supermarket, which is very crowded, has a lot of people, has a lot of cars, and a lot of traffic. To make the car local, where it is possible to work, study, rest, the car has six seats but these six seats become beds, they become workspaces, you can control the ambient light, you can put screens to watch something, to turn it into a monitor, for example, so it is a transformation of the way the car is used, and this is possible because in the future the expectation is that mobility will be autonomous.
So the driver no longer has the role of driving, and now has to pay one hundred percent attention to what he is doing, so that he can choose what to do, to carry out other activities.
Whether it's work or taking your child to school, today there are cameras and you can monitor their performance remotely, and the company defends it and even has an official statement from the executive of Audi Asia, that it's no longer about going from point A to point B, no, there's much more behind it, which is this whole issue of experience, the immersive issue of resting, relaxing, or working, performing other functions inside the vehicle, so I think it's a great idea, and it's very likely that this is here to stay, because while the traffic problem is not solved, mobility companies are coming forward to bring a plan B for these people, for those who depend on the vehicle.
When we talked about mobility in the future, we thought about the Jetsons, flying cars and everything else. Anyway, it's not that yet, but electric autonomous cars are something more tangible. So, in Silicon Valley, we already see autonomous cars driving, and the expectation is that the person in the back seat will have more space to do whatever they want. Anyway, let's wait for this future and we'll tell you all about it.