The sports industry is undergoing a significant digital transformation, and this is more evident than ever with the arrival of the Leagues Cup 2023.
With the surprising news that Apple has acquired the broadcast rights to the tournament, along with the emergence of apps like MLS Pass and Univision's TUDN, soccer fans are about to experience a new era in how they consume the sport.
This article explores this evolution in sports broadcasting and the role played by the apps, platforms and streaming services involved.
1. Apple
The Apple on the Sports Field: Acquisition of Apple Streaming Rights.
The news of Apple acquiring the broadcast rights for the Leagues Cup 2023 has taken the sports and technology industry by surprise.
While the brand is best known for its electronic devices and digital services, this foray into the world of sports represents a natural evolution of its efforts to offer a complete experience to its users.
The company has a history of creating intuitive and user-friendly interfaces, which could result in a more enjoyable and engaging viewing experience for fans. Additionally, Apple’s global reach could potentially broaden the tournament’s reach to new audiences by leveraging its worldwide user base.
For this, there is the Apple TV+ streaming platform, which broadcasts series, films, programs and the Leagues Cup 2023 games. The platform offers a free 7-day trial and after that, the package can be purchased for a monthly subscription of R$$14.90.
2. MLS Pass
MLS Pass is included as an additional Apple TV package, to show in addition to the Leagues Cup, Major League Soccer, another important soccer championship in the United States. For those who are not Apple TV+ subscribers, the subscription price ranges from R$$40.00 per month to R$$250 for the full season.
Subscribers are entitled to discounts on both available plans: the monthly subscription drops to R$$35.00, and the entire season costs R$$200.00. The subscription can be shared with up to 5 members per family.
3. TUDN
On the other hand, TUDN, a subscription sports platform owned by Univision, also plays a vital role in broadcasting the Leagues Cup.
With its established presence in the Spanish-speaking market, TUDN offers comprehensive coverage of the games, enriched with expert commentary and in-depth analysis.
Not only does this cater to a diverse audience, but it also raises the bar for sports storytelling. Its subscription costs $$5.99 per month or $$39.99 per year.
The app is available for Android and iOS and shows not only football matches but also various sports.
Conclusion
The 2023 Leagues Cup represents a milestone in the way sporting events are consumed. The convergence of technology and sports is not only evident in Apple’s acquisition of the broadcast rights, but also in the functionality offered by the MLS Pass and TUDN apps.
As streaming becomes more mainstream, the sports industry is striving to deliver increasingly personalized and interactive viewing experiences.
Apps like MLS Pass and TUDN are leading this shift, allowing fans to choose how, when and where they watch games, while also providing additional information to deepen their understanding of the sport.
As technology continues to advance, fans can look forward to an exciting era of greater accessibility, personalization and interactivity in their journey to follow the sports they love.