The sports industry is undergoing a significant digital transformation, and this is more evident than ever with the arrival of Leagues Cup 2023.
With the surprising news that Apple has acquired the rights to broadcast the tournament, along with the emergence of apps such as MLS Pass and Univision's TUDN, football fans are about to experience a new era in the way they consume the sport.
This article explores this evolution in sports broadcasting and the role played by the apps, platforms and streaming services involved.
1. Apple
The Apple in the Sports Field: Acquisition of Streaming Rights by Apple.
The news of Apple acquiring the rights to broadcast the Leagues Cup 2023 has taken the sports and technology industry by surprise.
While the brand is best known for its electronic devices and digital services, this foray into the sports world represents a natural evolution of its efforts to offer a complete experience to its users.
The company has a history of creating user-friendly and intuitive interfaces, which could result in a more enjoyable and engaging viewing experience for fans. Additionally, Apple's global reach could potentially extend the tournament's reach to new audiences, leveraging its worldwide user base.
For this, there is the Apple Tv+ streaming platform, which broadcasts series, movies, programs and Leagues Cup 2023 games. .
2. MLS Pass
The MLS Pass is included as an Apple TV add-on package, to show in addition to the Leagues Cup, Major League Soccer, another important football championship in the United States. For those who are not Apple TV+ subscribers, the subscription price ranges from R$40.00 monthly to R$250 for the full season.
Subscribers are entitled to discounts on the two available plans: the monthly subscription costs R$35.00, and the entire season costs R$200.00. Subscription can be shared with up to 5 members per family.
3. TUDN
On the other hand, TUDN, a subscription sports platform by Univision, also plays a vital role in broadcasting the Leagues Cup.
With its established presence in the Spanish-speaking market, TUDN offers comprehensive coverage of the games, enriched with expert commentary and in-depth analysis.
Not only does this cater to a diverse audience, it also raises the bar for sports storytelling. Your subscription costs $$5.99 monthly or $$39.99 annually.
The application is available for Android and iOS and displays not only football matches but also several sports.
Conclusion
The Leagues Cup 2023 represents a milestone in the way sporting events are consumed. The convergence between technology and sports is not only evident in Apple's acquisition of broadcast rights, but also in the functionality offered by the MLS Pass and TUDN apps.
As streaming becomes more prevalent, the sports industry is striving to offer ever more personalized and interactive viewing experiences.
Apps such as MLS Pass and TUDN are leading the charge, allowing fans to choose how, when and where they watch games, while also providing extra information to deepen their understanding of the sport.
As technology continues to advance, fans can look forward to an exciting era of greater accessibility, personalization and interactivity in their journey to follow the sports they love.
