TikTok
THE TikTok has become the world's best-known short video platform and recently surpassed Facebook in the global ranking of social media downloads worldwide.
This feat marks Facebook's first defeat since this ranking began to be organized in 2018 by Nikkei Asia, an economic daily that circulates in Japan.
It should be noted that TikTok's popularity has been driven in recent years by ByteDance, a Chinese technology company, which decided to internationalize the short video app in 2017.
In this article we will talk more about this fact and explain more about the concept of this platform.
TikTok's growth outpaces Facebook
Facebook is still the most popular social network in the world, offering security and online tools that are already known to most social network users.
However, Facebook has lost other levels of popularity to Instagram and WhatsApp, but Insta and Zap belong to the company Facebook, until then any defeat stayed within its own home.
Now, the environment is changing. The most popular short video platform in Asia is conquering the West, especially Brazilians. And in addition to having surpassed Facebook in number of downloads, it has also surpassed WhatsApp, Instagram and Messenger, all three applications belonging to the Facebook company.
Thus, we have a social media monopoly being threatened by an emerging technology company from China.
We are not supporting or opposing any of the applications, but it is important to analyze the changes in the habits of content consumers on social networks and, at the same time, verify that new competitions tend to be favorable for fixed and mobile internet users, reducing the power of any social media monopoly over user data.
Recently, different social and political interest groups have started to abandon WhatsApp because they do not believe in Facebook's sharing policy, choosing Telegram as a replacement, since the Russian competitor of WhatsApp allows other functions such as adjusting settings to delete messages after a specified period.
What is TikTok?
We are referring to one of the most popular and emerging applications for viewing and posting short videos. It is available for Android and iOS.
It allows user to view, comment, like and share videos, mostly, the videos are funny, musical and attractive.
When we talk about attractive videos, we are referring to clips of people dancing in a funny way or choreographies performed by beautiful women dressed only in bikinis.
However, the content of the videos, in recent months, has become more diverse with the broadcast of excerpts from political debates, news, information about Covid and reflections from important thinkers such as Pondé and Cortela.
How to use?
This platform created in China is consolidating itself as an important social network for short videos lasting 15 to 60 seconds, allowing users to follow each other and share videos.
Conclusion
In addition to Facebook, TikTok also competes with other apps considered direct competitors, such as Kwai and Triller, which have a very similar format for broadcasting short videos. However, surpassing Facebook already puts the Chinese platform in the spotlight in the app market.